Introduction
Welcome to the website lunadirosso.com, operated by Alpha Eterna SASU, an artistic clothing brand created using Print On Demand. This privacy policy explains how we collect, use, share, and protect your personal data when you use our site or make a purchase.
We comply with applicable laws, including the General Data Protection Regulation (GDPR).
Personal data collected
We only collect the data necessary to manage our store and improve your experience:
- Browsing data: cookies, IP address, device type, pages visited
- Identity data: first name, last name
- Contact details: email address, postal address, phone number
- Order data: purchased products, purchase history
- Payment information: processed via a secure provider (e.g., Stripe, PayPal); we do not access this data
- Browsing data: cookies, IP address, device type, pages visited
Purpose of use
Your data is used to:
- Analyze the performance of our site to improve your experience
- Manage and ship your orders
- Generate your invoice
- Respond to your questions via the contact form
- Send you information about our new products if you have given your consent
Consent
By using our site or placing an order, you consent to this privacy policy.
You can withdraw your consent at any time by contacting us at contact@lunadirosso.com.
Data sharing
We share your data only with the following partners:
- Print and logistics provider (e.g., Printful, Gelato…) to produce and ship your ordered products
- Payment provider (Stripe, PayPal) to process your transactions
- Analytics tools (Google Analytics, Matomo) to analyze audience data
These partners are committed to respecting the confidentiality of your data.
Retention period
- Orders: 6 years (accounting obligations)
- Browsing data: up to 13 months
- Emails (contact form or newsletters): up to 3 years after the last contact
Cookies
Luna di Rosso uses cookies to:
- Ensure the proper functioning of the site (cart, login)
- Measure audience statistics
- Store user preferences
You can accept or refuse non-essential cookies via the cookie management banner.
Data security
We take all necessary measures to protect your data:
- Sensitive data handled only by certified service providers
- SSL encryption on the site
- Restricted access to our admin tools
Your rights
In accordance with regulations, you may at any time:
- Access your data
- Request correction or deletion
- Object to its processing
- Request portability of your data
- Withdraw your consent
Simply write to us at contact@lunadirosso.com with proof of identity.
Transfer outside the EU
Some data may be transferred outside the European Union, especially if our POD provider is international. In this case, we ensure that appropriate safeguards are in place (standard contractual clauses, Privacy Shield certification if applicable, etc.).
Changes
We may update this policy at any time. The date of the last update appears at the bottom of the page. We recommend reviewing it regularly.
Last updated: May 19, 2025
Contact
For any questions about this policy or your personal data:
Luna di Rosso
Email : contact@lunadirosso.com